APA (7th ed.) Citation
Cunningham, W. H., Cunningham, I. C., & Swift, C. M. (1987). Marketing: <A> Managerial Approach (2. ed.). South-Western Pub. Co.
Chicago Style (17th ed.) Citation
Cunningham, William H., Isabella C.M Cunningham, and Christopher M. Swift. Marketing: <A> Managerial Approach. 2. ed. Cincinnati: South-Western Pub. Co, 1987.
MLA (9th ed.) Citation
Cunningham, William H., et al. Marketing: <A> Managerial Approach. 2. ed. South-Western Pub. Co, 1987.
Warning: These citations may not always be 100% accurate.