Cunningham, W. H., Cunningham, I. C., & Swift, C. M. (1987). Marketing: <A> Managerial Approach (2. ed.). South-Western Pub. Co.
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Chicago Style (17th ed.) Citation
Cunningham, William H., Isabella C.M Cunningham, and Christopher M. Swift. Marketing: <A> Managerial Approach. 2. ed. Cincinnati: South-Western Pub. Co, 1987.
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MLA (9th ed.) Citation
Cunningham, William H., et al. Marketing: <A> Managerial Approach. 2. ed. South-Western Pub. Co, 1987.
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Warning: These citations may not always be 100% accurate.