Marketing <A> Managerial Approach

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Main Author: Cunningham, William H.
Other Authors: Cunningham, Isabella C.M, Swift, Christopher M.
Format: Book
Language:English
Published: Cincinnati South-Western Pub. Co. 1987
Edition:2. ed.
Subjects:
marketing
manažment
podnik
riadenie podnikové
trh
výrobky
komunikácia
tvorba cien
distribúcia
plánovanie podnikové
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