Promotional management Issues and Perspectives

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Bibliographic Details
Main Author:	Govoni, Norman A.P
Other Authors:	Eng, Robert J., Morton, Galper
Format:	Book
Language:	English
Published:	New Jersey Prentice Hall 1988
Edition:	1. ed.
Subjects:	manažment predaj reklama marketing komunikácia spotrebitelia správanie práca s verejnosťou propagácia koncepcie psychológia predaja
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