APA (7th ed.) Citation
Weitz, B. A., & Wensley, R. (1988). Readings in Strategic Marketing: Analysis, Planning, and Implementation (1. ed.). Dryden Press.
Chicago Style (17th ed.) Citation
Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. 1. ed. Chicago: Dryden Press, 1988.
MLA (9th ed.) Citation
Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. 1. ed. Dryden Press, 1988.
Warning: These citations may not always be 100% accurate.