Cita APA (7a ed.)
Weitz, B. A., & Wensley, R. (1988). Readings in Strategic Marketing: Analysis, Planning, and Implementation (1. ed.). Dryden Press.
Cita Chicago Style (17a ed.)
Weitz, Barton A., y Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. 1. ed. Chicago: Dryden Press, 1988.
Cita MLA (9a ed.)
Weitz, Barton A., y Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. 1. ed. Dryden Press, 1988.
Precaución: Estas citas no son 100% exactas.