Marketing Ethics Guidelines for Managers

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Main Author: Laczniak, Gene R.
Other Authors: Murphy, Patrick E.
Format: Book
Language:English
Published: Lexington Lexington Books 1986
Edition:1. ed.
Subjects:
marketing
etika
manažment
reklama
tvorba cien
politika podniková
prieskum trhu
trh medzinárodný
správanie
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