Instructor's Manual Consumer Behavior: Marketing Strategy Perspectives

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Main Author: Peter, Paul J.
Other Authors: Olson, Jerry C.
Format: Book
Language:English
Published: Homewood Irwin 1987
Edition:1. ed.
Subjects:
spotrebitelia
správanie
marketing
stratégia podniková
behaviorizmus
riadenie strategické
analýza trhu
spoločnosť
štúdie prípadové
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