<A> Preface to Marketing Management
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano
Business Publ.
1985
|
| Edition: | 3. ed. |
| Subjects: | |
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| 005 | 20221220082136.7 | ||
| 020 | |a 0-256-03273-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a <A> Preface to Marketing Management |c Paul J. Peter, James H. Donnelly |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Plano |b Business Publ. |c 1985 | |
| 300 | |a 295 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a DSS |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a trh medzinárodný |
| 100 | 1 | |a Peter, Paul J. | |
| 700 | 1 | |a Donnelly, James H. | |