Kassarjian, H. H., & Robertson, T. S. (1981). Perspectives in Consumer Behavior (3. ed.). Scott, Foresman and Co.
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Citação norma Chicago
Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 3. ed. Glenview: Scott, Foresman and Co, 1981.
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Citação norma MLA
Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. 3. ed. Scott, Foresman and Co, 1981.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.