Cases in consumer behavior

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Main Author: Debruicker, Stewart F.
Other Authors: Ward, Scott
Format: Book
Language:English
Published: Englewood Cliffs Prentice-Hall 1980
Edition:2. ed.
Subjects:
štúdie prípadové
spotrebitelia
správanie
nákup
zákazníci
podnik
marketing
motivácia
USA
Kanada
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Physical Description:215 s.
ISBN:0-13-118356-7

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