Analysis and Decision Making Cases for Marketing Management

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Main Author: Mathews, Lee H.
Other Authors: Dolich, Ira J., Wilson, David T.
Format: Book
Language:English
Published: Englewood Cliffs Prentice-Hall 1971
Edition:1. ed.
Subjects:
analýza trhu
rozhodovanie
štúdie prípadové
marketing
manažment
výrobky
ceny
distribúcia
predaj
podnik
USA
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