Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
MacMillan Publ. Co.
1992
|
| Edition: | 5. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001059 | ||
| 005 | 20221206084804.6 | ||
| 020 | |a 0-02-334250-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |c Joel R. Evans, Barry Berman |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a New York |b MacMillan Publ. Co. |c 1992 | |
| 300 | |a 737 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a služby |
| 100 | 1 | |a Evans, Joel R. | |
| 700 | 1 | |a Berman, Barry | |