Fundamentals of Marketing
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
MacGraw-Hill
1991
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| Édition: | 8. ed. |
| Sujets: | |
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MARC
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| 020 | |a 0-07-060957-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Fundamentals of Marketing |c William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a New York |b MacGraw-Hill |c 1991 | |
| 300 | |a 688 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a spotrebitelia |
| 100 | 1 | |a Stanton, William J. | |
| 700 | 1 | |a Etzel, Michael J. | |
| 700 | 1 | |a Walker, Bruce J. | |