Marketing Management Analýza, plánování, realizace a kontrola
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Victoria Publ.
1992
|
| Edition: | 1. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003592 | ||
| 005 | 20221214091823.5 | ||
| 020 | |a 80-85605-08-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing Management |b Analýza, plánování, realizace a kontrola |c Philip Kotler ; Prekl. Václav Dolanský |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Praha |b Victoria Publ. |c 1992 | |
| 300 | |a 789 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza ekonomická |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a riadenie podnikové |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Dolanský, Václav | |