Marketing Principles and Strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Dryden Press
1990
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003662 | ||
| 005 | 20221206122554.6 | ||
| 020 | |a 0-03-032377-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |b Principles and Strategy |c Henry Assael |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Chicago |b Dryden Press |c 1990 | |
| 300 | |a 739 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a kontroling |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Assael, Henry | |