Consumer Behavior Implications for Marketing Strategy
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1989
|
| Edition: | 4. ed. |
| Subjects: | |
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| 245 | 1 | 0 | |a Consumer Behavior |b Implications for Marketing Strategy |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1989 | |
| 300 | |a 796 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a marketing |
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| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a štýl životný |
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| 100 | 1 | |a Hawkins, Del I. | |
| 700 | 1 | |a Best, Roger J. | |
| 700 | 1 | |a Coney, Kenneth A. | |