Fundamentals of Marketing

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Main Author: Stanton, William J.
Other Authors: Reizenstein, Richard C.
Format: Book
Language:English
Published: New York MacGraw-Hill Book Co. 1978
Edition:5. ed.
Subjects:
marketing
výskum
systémy informačné
trh
spotrebitelia
príjmy obyvateľstva
správanie
výrobky
výrobky nové
inovácia
plánovanie
vývoj výrobku
balenie
značky výrobné
politika cenová
distribúcia
maloobchod
veľkoobchod
reklama
propagácia
služby
trh zahraničný
prognózovanie
metódy matematické
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Fundamentals of Marketing by Stanton, William J.

Published 1991
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Fundamentals of Marketing by Stanton, William J.

Published 1991
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Fundamentals of Marketing / by Stanton, William J, Futrell, Charles

Published 1990
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Fundamentals of Marketing by Stanton, William J.

Published 1987
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Fundamentals of Marketing by Stanton, William J.

Published 1984
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Fundamentals of Marketing by Stanton, William J.

Published 1981
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