Fundamentals of Marketing
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
MacGraw-Hill Book Co.
1987
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| Édition: | 8. ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003762 | ||
| 005 | 20221221074600.4 | ||
| 020 | |a 0-07-060943-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Fundamentals of Marketing |c William J. Stanton, Charles Futrell |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a New York |b MacGraw-Hill Book Co. |c 1987 | |
| 300 | |a 666 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a balenie |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a služby |
| 100 | 1 | |a Stanton, William J. | |
| 700 | 1 | |a Futrell, Charles | |