Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1989
|
| Edition: | 2. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003990 | ||
| 005 | 20221206131447.3 | ||
| 020 | |a 0-256-07513-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |c Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1989 | |
| 300 | |a 752 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a trh medzinárodný |
| 100 | 1 | |a Berkowitz, Eric N. | |
| 700 | 1 | |a Kerin, Roger A. | |
| 700 | 1 | |a Rudelius, William | |