Basic Marketing Principles and Practice
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London
Cassell
1992
|
| Edición: | 3. ed. |
| Materias: | |
| Etiquetas: |
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MARC
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| 020 | |a 0-304-31673-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Basic Marketing |b Principles and Practice |c Tom Cannon |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London |b Cassell |c 1992 | |
| 300 | |a 463 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Cannon, Tom | |