Marketing v současné světové praxi
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada
1992
|
| Edition: | 1. vyd. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c004959 | ||
| 005 | 20221206083349.8 | ||
| 020 | |a 80-85424-83-5 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing v současné světové praxi |c Iveta Horáková |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Praha |b Grada |c 1992 | |
| 300 | |a 364 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a tržby |
| 610 | 2 | 0 | |a sústava informačná |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a tovar spotrebný |
| 610 | 2 | 0 | |a obaly |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a známky ochranné |
| 100 | 1 | |a Horáková, Iveta | |