Základy marketingu
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Victoria Publ.
1995
|
| Edition: | 1. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c009916 | ||
| 005 | 20221205133742.1 | ||
| 020 | |a 80-85605-29-5 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Základy marketingu |c E. Jerome McCarthy, William D. Perreault ; [Z angl. prel.] Dana Bursíková |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Praha |b Victoria Publ. |c 1995 | |
| 300 | |a 511 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a prieskum podnikateľský |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a McCarthy, Jerome E. | |
| 700 | 1 | |a Perreault, William D. | |
| 700 | 1 | |a Bursíková, Dana | |