<Les> Fondements du marketing moderne
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | français |
| Publié: |
Montréal
MacGraw-Hill
1985
|
| Édition: | 1. éd. |
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c010313 | ||
| 005 | 20221220075359.5 | ||
| 020 | |a 0-07-548532-X | ||
| 041 | 0 | |a fre | |
| 044 | |a CA | ||
| 245 | 1 | 0 | |a <Les> Fondements du marketing moderne |c Denis Pettigrew, Normand Turgeon |
| 250 | |a 1. éd. | ||
| 264 | 1 | |a Montréal |b MacGraw-Hill |c 1985 | |
| 300 | |a 367 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a pojmy |
| 610 | 2 | 0 | |a história |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a prieskum spotrebiteľský |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a prostriedky masovokomunikačné |
| 610 | 2 | 0 | |a plán |
| 610 | 2 | 0 | |a plánovanie |
| 100 | 1 | |a Pettigrew, Denis | |
| 700 | 1 | |a Turgeon, Normand | |