Instructor's Manual with Cases Principles of Marketing by Philip Kotler Second Edition

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Main Author: Wrenn, Bruce
Other Authors: Clewett, Richard M.
Format: Book
Language:English
Published: Englewood Cliffs Prentice Hall 1983
Edition:1. ed.
Subjects:
marketing
manažment
zákazníci
správanie
stratégia marketingová
ceny
plánovanie strategické
kontrola
marketing medzinárodný
štúdie prípadové
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