Instructor's Manual to Accompany Strategic Marketing Problems Cases and Comments
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Allyn and Bacon
1984
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| Edition: | 3. ed. |
| Subjects: | |
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| 005 | 20221207073714.4 | ||
| 020 | |a 0-205-08105-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Instructor's Manual to Accompany Strategic Marketing Problems |b Cases and Comments |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Boston |b Allyn and Bacon |c 1984 | |
| 300 | |a 301 s. | ||
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a cesty odbytové |
| 610 | 2 | 0 | |a ceny odbytové |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Kerin, Roger A. | |
| 700 | 1 | |a Peterson, Robert A. | |