Basic marketing <a> managerial approach

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Main Author: McCarthy, Jerome E.
Other Authors: Perreault, Wiliam D.
Format: Book
Language:English
Published: Homewood Irwin 1990
Edition:10. ed.
Subjects:
marketing
manažment
trh
analýza trhu
zákazníci
spotrebitelia
správanie spotrebiteľa
plánovanie
obchod
distribúcia
predaj
tvorba cien
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Basic marketing : A managerial approach / by McCarthy, Jerome E, Perreault, William D

Published 1990
Book
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Basic Marketing : A Managerial Approach / by Perreault, William D, McCarthy, Jerome E

Published 1990
Book
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Basic marketing <a> managerial approach by McCarthy, Jerome E.

Published 1987
Book
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