Handbook of Modern Marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
MacGraw-Hill
1986
|
| Edition: | 2. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c014329 | ||
| 005 | 20230315135012.9 | ||
| 020 | |a 0-07-008854-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Handbook of Modern Marketing |c Edit. Victor P. Buell |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York |b MacGraw-Hill |c 1986 | |
| 300 | |a [800] s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a systémy informačné marketingové |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a prednášky |
| 700 | 1 | |a Buell, Victor P. | |