Product Policy Concepts, Methods, and Strategy
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Reading
Addison-Wesley Publ. Co.
1982
|
| Edizione: | 1. ed. |
| Serie: | Addison-Wesley Series in Marketing
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Product Policy
- Marketing Decisions for New and Mature Products
- How efficient is your new products planning?
- Corporate Strategy and Product Innovation
- <La> boîte a outils du chef de produit
- Možnosti aplikácie štandardizácie a diferenciácie v medzinárodnom marketingu
- Optimal advertising policies for diffusion models of a new product in imperfect competition