Contemporary Marketing
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Chicago
The Dryden Press
1989
|
| Édition: | 6. ed. |
| Sujets: | |
| Tags: |
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MARC
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| 020 | |a 0-03-022814-X | ||
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Contemporary Marketing |c Louis E. Boone, David L. Kurtz |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Chicago |b The Dryden Press |c 1989 | |
| 300 | |a 700 s. | ||
| 610 | 2 | 0 | |a marketing |
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| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a výroba |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a cesty odbytové |
| 610 | 2 | 0 | |a veľkoobchod |
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| 610 | 2 | 0 | |a vzťahy hospodárske medzinárodné |
| 610 | 2 | 0 | |a spoločnosť |
| 100 | 1 | |a Boone, Louis E. | |
| 700 | 1 | |a Kurtz, David L. | |