Marketing Management Analysis, Planning, and Control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice Hall
1984
|
| Edition: | 5. ed. |
| Subjects: | |
| Tags: |
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MARC
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| 005 | 20221207074809.0 | ||
| 020 | |a 0-13-557927-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Management |b Analysis, Planning, and Control |c Philip Kotler |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice Hall |c 1984 | |
| 300 | |a 794 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a trh kupujúceho |
| 610 | 2 | 0 | |a výrobky nové |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a riadenie strategické |
| 100 | 1 | |a Kotler, Philip | |