Electronic Media Management
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Focal Press
1991
|
| Edition: | 2. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c018939 | ||
| 005 | 20221206114531.6 | ||
| 020 | |a 0-240-80050-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Electronic Media Management |c Peter K. Pringle, Michael F. Starr, William E. MacCavitt |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston |b Focal Press |c 1991 | |
| 300 | |a 403 s. | ||
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a televízia |
| 610 | 2 | 0 | |a tlač |
| 610 | 2 | 0 | |a rozhlas |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a manažment finančný |
| 610 | 2 | 0 | |a manažment personálny |
| 610 | 2 | 0 | |a podpora podnikania |
| 610 | 2 | 0 | |a priemysel propagačný |
| 610 | 2 | 0 | |a sektor verejný |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Pringle, Peter K. | |
| 700 | 1 | |a Starr, Michael F. | |
| 700 | 1 | |a MacCavitt, William E. | |