APA (7th ed.) Citation
MacKenna, R. (1991). Relationship Marketing: Successful Strategies for the Age of the Customer (1. ed.). Addison-Wesley Publ. Co.
Chicago Style (17th ed.) Citation
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Reading: Addison-Wesley Publ. Co, 1991.
MLA (9th ed.) Citation
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Addison-Wesley Publ. Co, 1991.
Warning: These citations may not always be 100% accurate.