MacKenna, R. (1991). Relationship Marketing: Successful Strategies for the Age of the Customer (1. ed.). Addison-Wesley Publ. Co.
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Chicago Style (17th ed.) Citation
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Reading: Addison-Wesley Publ. Co, 1991.
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MLA (9th ed.) Citation
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Addison-Wesley Publ. Co, 1991.
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Warning: These citations may not always be 100% accurate.