Marketing Einführung in die Absatzpolitik
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
1979
|
| Edition: | 4. erw. Aufl. |
| Subjects: | |
| Tags: |
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MARC
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| 245 | 1 | 0 | |a Marketing |b Einführung in die Absatzpolitik |c Heribert Meffert |
| 250 | |a 4. erw. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 1979 | |
| 300 | |a 656 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a odbyt |
| 610 | 2 | 0 | |a politika |
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| 610 | 2 | 0 | |a kúpa |
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| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a koordinácia |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Meffert, Heribert | |