Buzzell, R. D., Quelch, J. A., & Bartlett, C. A. (1995). Global Marketing Management: Cases and Readings (3. ed.). Addison-Wesley Publ. Co.
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Chicago Style (17th ed.) Citation
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3. ed. Reading: Addison-Wesley Publ. Co, 1995.
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MLA (9th ed.) Citation
Buzzell, Robert D., et al. Global Marketing Management: Cases and Readings. 3. ed. Addison-Wesley Publ. Co, 1995.
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Warning: These citations may not always be 100% accurate.