Global Marketing Management Cases and Readings

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Main Author: Buzzell, Robert D.
Other Authors: Quelch, John A., Bartlett, Christopher A.
Format: Book
Language:English
Published: Reading Addison-Wesley Publ. Co. 1995
Edition:3. ed.
Subjects:
marketing
trh
manažment
marketing manažment
vývoz
globalizácia
štúdie prípadové
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