Global Marketing Management Cases and Readings
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Reading
Addison-Wesley Publ. Co.
1995
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| Édition: | 3. ed. |
| Sujets: | |
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MARC
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|---|---|---|---|
| 001 | c019733 | ||
| 005 | 20221205133035.5 | ||
| 020 | |a 0-201-53972-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Global Marketing Management |b Cases and Readings |c Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Reading |b Addison-Wesley Publ. Co. |c 1995 | |
| 300 | |a 686 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a vývoz |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Buzzell, Robert D. | |
| 700 | 1 | |a Quelch, John A. | |
| 700 | 1 | |a Bartlett, Christopher A. | |