Kids as Customers <A> Handbook of Marketing to Children
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Lexington Books
1992
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c020154 | ||
| 005 | 20221206084746.9 | ||
| 020 | |a 0-669-27627-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Kids as Customers |b <A> Handbook of Marketing to Children |c James U. MacNeal |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Lexington Books |c 1992 | |
| 300 | |a 258 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a deti |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a stratégia obchodná |
| 100 | 1 | |a MacNeal, James U. | |