Marketing Management and Strategy a Reader
Enregistré dans:
| Autres auteurs: | , |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs
Prentice Hall
1988
|
| Édition: | 4. ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c020212 | ||
| 005 | 20221219120219.3 | ||
| 020 | |a 0-13-558453-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Management and Strategy |b a Reader |c Edit. Philip Kotler, Keith K. Cox |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice Hall |c 1988 | |
| 300 | |a 406 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a manažment strategický |
| 610 | 2 | 0 | |a marketing strategický |
| 700 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Cox, Keith K. | |