Marketing Management <The> Strategy, Tactics and Art of Competition

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Detalhes bibliográficos
Autor principal:	Wasson, Chester R.
Formato:	Livro
Idioma:	inglês
Publicado em:	Charlotte ECR Associates 1983
Edição:	1. ed.
Assuntos:	marketing marketing manažment marketing strategický stratégia marketingová taktika podniková konkurencia konkurencieschopnosť
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245	1	0	\|a Marketing Management \|b <The> Strategy, Tactics and Art of Competition \|c Chester R. Wasson
250			\|a 1. ed.
264		1	\|a Charlotte \|b ECR Associates \|c 1983
300			\|a 469 s. \|e 1 samostat. príl.
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100	1		\|a Wasson, Chester R.