Consumer Behavior
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Glenview
Scott, Foresman and Co.
1984
|
| Edition: | 1. ed. |
| Series: | Scott, Foresman Series in Marketing
|
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c021909 | ||
| 005 | 20221207074455.9 | ||
| 020 | |a 0-673-15841-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer Behavior |c Thomas S. Robertson, Joan Zielinski, Scott Ward |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Glenview |b Scott, Foresman and Co. |c 1984 | |
| 300 | |a 640 s. | ||
| 490 | 1 | |a Scott, Foresman Series in Marketing | |
| 830 | 0 | |a Scott, Foresman Series in Marketing | |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a metódy výskumu |
| 610 | 2 | 0 | |a zdroje informácií |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a personál |
| 610 | 2 | 0 | |a skupiny formálne |
| 610 | 2 | 0 | |a skupiny neformálne |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a kúpa |
| 610 | 2 | 0 | |a triedy spoločenské |
| 610 | 2 | 0 | |a kultúra |
| 100 | 1 | |a Robertson, Thomas S. | |
| 700 | 1 | |a Zielinski, Joan | |
| 700 | 1 | |a Ward, Scott | |