Consumer behavior and marketing action
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Kent Publ. Co.
1984
|
| Edition: | 2. ed. |
| Subjects: | |
| Tags: |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c100956 | ||
| 005 | 20221123135159.1 | ||
| 020 | |a 0-534-02990-6 | ||
| 020 | |a 0-534-03314-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior and marketing action |c Henry Assael |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston |b Kent Publ. Co. |c 1984 | |
| 300 | |a 695 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a odbyt |
| 610 | 2 | 0 | |a psychológia predaja |
| 100 | 1 | |a Assael, Henry | |