Marketing channels

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Détails bibliographiques
Auteur principal:	Walters, C. Glenn
Format:	Livre
Langue:	anglais
Publié:	New York The Ronald Press Company 1974
Sujets:	marketing kanály distribučné kanály odbytové trh segmentácia trhu spotreba prostredie ekonomické podnikatelia predajcovia obchodníci manažment oceňovanie logistika rozhodovanie komunikácia marketingová systémy informačné riadenie konflikty kooperácia motivácia kontrola trh zahraničný
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