Marketing channels systems and strategies
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York
Harper & Row, Publishers
1977
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| Soggetti: | |
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MARC
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|---|---|---|---|
| 001 | c101043 | ||
| 005 | 20221123135510.9 | ||
| 020 | |a 0-06-046215-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing channels |b systems and strategies |c J. Taylor Sims, J. Robert Foster, Arch G. Woodside |
| 264 | 1 | |a New York |b Harper & Row, Publishers |c 1977 | |
| 300 | |a 358 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a kanály odbytové |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a konflikty |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a prostredie ekonomické |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a analýza nákladov |
| 610 | 2 | 0 | |a evidencia účtovná |
| 610 | 2 | 0 | |a kanály distribučné |
| 100 | 1 | |a Sims, J. Taylor | |
| 700 | 1 | |a Foster, J. Robert | |
| 700 | 1 | |a Woodside, Arch G. | |