Applications of consumer behavior readings and exercises
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Englewood Cliffs
Prentice-Hall, Inc.
1984
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| Assuntos: | |
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MARC
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| 020 | |a 0-13-039248-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Applications of consumer behavior |b readings and exercises |c Gail Tom |
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall, Inc. |c 1984 | |
| 300 | |a 358 s. |e 1 príl. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a triedy spoločenské |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a štýl životný |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a testy |
| 100 | 1 | |a Tom, Gail | |