Consumer behavior for marketing managers
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston
Allyn and Bacon, Inc.
1984
|
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101068 | ||
| 005 | 20221123135200.0 | ||
| 020 | |a 0-205-08120-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior for marketing managers |c Edited by Ian Fenwick, John A. Quelch |
| 264 | 1 | |a Boston |b Allyn and Bacon, Inc. |c 1984 | |
| 300 | |a 484 s. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a predaj |
| 700 | 1 | |a Fenwick, Ian | |
| 700 | 1 | |a Quelch, John A. | |