Consumer behavior for marketing managers
Salvato in:
| Altri autori: | , |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Boston
Allyn and Bacon, Inc.
1984
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| Soggetti: | |
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MARC
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| 001 | c101068 | ||
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| 020 | |a 0-205-08120-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior for marketing managers |c Edited by Ian Fenwick, John A. Quelch |
| 264 | 1 | |a Boston |b Allyn and Bacon, Inc. |c 1984 | |
| 300 | |a 484 s. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a predaj |
| 700 | 1 | |a Fenwick, Ian | |
| 700 | 1 | |a Quelch, John A. | |