APA (7th ed.) Citation
Patti, C. H., & Murphy, J. H. (1978). Advertising management: Cases and concepts. Grid Inc.
Chicago Style (17th ed.) Citation
Patti, Charles H., and John H. Murphy. Advertising Management: Cases and Concepts. Columbus: Grid Inc, 1978.
MLA (9th ed.) Citation
Patti, Charles H., and John H. Murphy. Advertising Management: Cases and Concepts. Grid Inc, 1978.
Warning: These citations may not always be 100% accurate.