Strategic Marketing Management <An> Integrated Approach

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Main Author: Neidell, Lester A.
Format: Book
Language:English
Published: Tulsa PennWell Books 1983
Subjects:
marketing manažment
plánovanie strategické
modely trhu
modely plánovania
stratégia marketingová
segmentácia trhu
modelovanie
modely investícií
marketing mix
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