Marketing management casebook
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Richard D. Irwin, INC.
1984
|
| Edition: | 4. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101260 | ||
| 005 | 20221123135523.4 | ||
| 020 | |a 0-256-03017-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management casebook |c [edited by]: Robert T. Davis, Harper W. Boyd, Frederick E. Webster |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood |b Richard D. Irwin, INC. |c 1984 | |
| 300 | |a 609 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a kanály |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a spoločnosti |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a štúdie prípadové |
| 700 | 1 | |a Davis, Robert T. | |
| 700 | 1 | |a Boyd, Harper W., Jr. | |
| 700 | 1 | |a Webster, Frederick E., Jr. | |