Principles of marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
SRA
1986
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101870 | ||
| 005 | 20221123135709.8 | ||
| 020 | |a 0-574-19335-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of marketing management |c Richard P. Bagozzi |
| 264 | 1 | |a Chicago |b SRA |c 1986 | |
| 300 | |a 730 s. | ||
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a riadenie predaja |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a konkurencieschopnosť |
| 100 | 1 | |a Bagozzi, Richard P. | |