Consumer behavior <an> information processing perspective
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs
Prentice-Hall, Inc.
1982
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| Sujets: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101978 | ||
| 005 | 20221123135154.8 | ||
| 020 | |a 0-13-169284-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a us | ||
| 245 | 1 | 0 | |a Consumer behavior |b <an> information processing perspective |c Brian Sternthal, Samuel C. Craig |
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall, Inc. |c 1982 | |
| 300 | |a 358 s. | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a modelovanie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a kúpa |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a predajcovia |
| 610 | 2 | 0 | |a zákazníci |
| 100 | 1 | |a Sternthal, Brian | |
| 700 | 1 | |a Craig, Samuel C. | |